What is the difference between Canonical Tag and redirection in SEO?

Search engine optimization (SEO) plays a very important role in your online business. If your website of your business is eye catching, it will help it getting a good rank in the search engine. As a result, your website will become noticeable and recognizable to your viewers. You might have confronted a problem when Google does not give ranking to different URLs of your websites containing the same description about your product or service that you provide to your clients. Under this condition, you can use either canonical tags or 301 redirects to give a good ranking to your different URLs. Both of them prove highly effective if they are used in a targeted fashion.

What is the use of canonical tag?

Unless your business website enjoys a good rank in search engine, your business will come to grinding halt. You must be grateful to IQ Infotech that provides the best SEO services that allow your website to emerge at the top in the search engine. When it comes to the role of a canonical tag, it specifies the URL of a certain webpage to a search engine. Moreover, it is used for declaring a single page as its own source. Search engines make use of this tag while giving a good rank to your business website. Now, you must be curious to know how to put this tag. Well, you should try to put the tag on as many pages as you can. It will help remove duplicate content issues and will have a powerful impact on search engine optimization. If you are doubtful about your site with regard to plagiarism, feel free to contact us. We can help you a lot.

What is a 301 redirect with SEO?

As explained above, 301 redirect is as important as canonical tag; you can use it wittingly to keep duplicity of your content at bay and allow search engine to give a good rank to your business website. You can use it when you are deleting a page or moving it to another location and you want to stay away from various complications involved in SEO ranking. You can update the redirect at any time you like to bring a huge amount of traffic to any new location. If you come across any problems, you can seek the help of IQ Infotech, which is a large SEO outsourcing company. It can help you fix your problems related to 301 redirecting. There are many reasons why you should use redirect—buying a new domain and redirecting all the pages to new one, unifying two websites, updating CMS platform of website, directing the visitor to a new location etc.

Briefly, the roles of both canonical tag and 301 redirect in SEO are equally important. With their use, your different URLs will not be suspected of containing duplicate contents for your business. All you have to do is to use them properly. A minor fault on your part will make you unsuccessful in your endeavours.