Which is better for the growth of my business – SEO or PPC?

Gone are the days, when businessmen used to use loudspeakers, pamphlets leaflets or brochures for the promotion of business. At present, online promotion is adopted by educated and internet savvy businessmen to promote their business stylishly and smartly. When it comes to the question: which is better for the growth of your business—SEO or PPC?, it will be difficult to say which one is better because SEO and PPC are different channels and they serve different purposes.

Which is the best PPC Company in India?

IQ Infotech is one of the best PPC agencies that provides its services for the online promotion of a business. With regard to its quality services, it has gained immense name and fame in a short span of time. PPC (Pay Per Click) is a type of search marketing where advertisers need to pay a certain amount of money every time when their ad is clicked by any client. Its role is to place your ad in front your clients when they are search for a particular product or service.

How does the PPC campaign service work?

You will be more comfortable understanding the working of PPC with an example. Consider yourself as an advertiser and you are going to put your ads on the search engine. Now, what will happen? Your ad will appear either above or beside the list of website generated by the search engine. Make up your mind to see which keywords have greater probability of being typed by your prospective client. Let your keywords be paid more attention. Bear in mind that whatever phrase or words you use for making keywords can make or mar your PPC campaign. When you have sufficient words, you are in a position to contact Microsoft adCenter or Google Adwords. They will take your through the process of creating a small ad from your keywords. When any client types in one of your keywords, a large list of websites will appear on the screen. Your ad will be found right beside the list. The client will click on your ad and pay attention to your website. Now, there are two obligations with you—first, you need to make sure that you website look different from others and second, when you started your campaign, you agreed to pay a certain amount of money per click to the Search Engine. IQ Infotech is a reliable PPC service provider that has given wings to the online promotion of businesses.

Online marketing agency

When it comes to comparison between PPC and SEO, the former helps you in getting instant leads as long as you are paying for it. But, once you stop paying, your PPC campaign will come to standstill and your visitors will not be able to see our landing page anymore, whereas the latter will not fetch you instant leads as it takes a few months to build up your brand. Once you have placed your project on the first page, it will stay there for a while even if you are not doing any SEO work on a daily basis. Now, the major difference between PPC and SEO has been explained. It is up to you to decide which is better for the growth of your business.