How to Choose Best Ecommerce Platform? Magento vs. WordPress

Among top ecommerce website development platforms, Magento and WordPress is the most utilized by individual start-ups as well as large enterprises. Both the platforms have their own services, features, tools and functionalities. However, it might quite difficult to choose the best option for your ecommerce website development requirements.

It will be an advantage if you have accessed any ecommerce site previously, having the same functionalities that you exactly want. Then, you will be able to set your objectives more clearly about what type of website you actually want to build and which platform will help you effectively.

Know the ultimate purpose of your web store

Before you start comparing similarities and differences among these two beneficial platforms, let’s just focus on the key purposes of your website. This is because the purpose of your website will be a deciding factor in selecting the best option.

• Developing an Online Store for Selling Products

  An online store carries sales and purchase services along with transaction gateway, shipping and order management. So, if you are focusing to develop this type of website you need a platform that can fulfill your requirements with all these services. With a responsive website layout, the online store can be a productive asset for a business.

• Creating an online marketplace

  A marketplace can be seen as a combination of several types of ecommerce businesses. This is a huge project and definitely requires a professional platform to deploy most advanced and latest features. A big project always have more number of requirements than other assignments, so it is recommended to first analyze the market then choose the right platform.

In the world of ecommerce, real-time services are being offered through online sale-purchase mediums. And in this race, the competition between WordPress and Magento is getting tougher.

Comparison between Magento and WordPress

On the basis of technical terms, functionalities, development and designing tools, integrations and features, these two major website development platforms will be compared. As both are good for their valuable services, but still you need to find out the best among these two for fulfilling your requirements. At first, let’s start with their introduction:

• WordPress

  WordPress is a well-known open source website development platform which has successfully delivered more than 60 million websites in the market. Many start-ups, entrepreneurs and online stores are utilizing this beneficial platform for enhancing their business productivity.

  WordPress has built-in content management system (CMS) which helps to manage layout of the site by enhancing content’s functionality. With the help of various plug-ins and tools, developers can make website more realistic.

  WordPress is also very famous for creating and promoting blogging sites to deliver high-standard writings of creative minds. This type of websites is beneficial for entrepreneurs, travel bloggers, digital marketing personals, etc. Overall, WordPress offers a complete package for ecommerce site development as well as content-oriented web applications.

• Magento

  Magento is also an open-source website development platform, which allows developers and designers to create, modify and manage coding as well as layout. Almost 200,000 start-ups and companies including MNCs have successfully created websites for their business using this essential platform.

  Magento platform is comprised of a variety of customizing tools and functionalities that can provide immense flexibility for businesses to establish online stores, ecommerce solutions and many more. With the help of beneficial features and integrations, companies can develop high-end solutions.

  Like WordPress, Magento also offers content-centric pages, layouts and navigations for making user-interface flexible to access. Moreover, it also offers extensions to other platforms as well as WordPress.

Deciding Factors

Since both platforms are ideal to create ecommerce solutions, still there are some factors that make both of them different from each other. Here are the considerable pointers which can help to decide best platform according to the requirements of a business:

• Ease of Access and flexibility

  When it comes to ease of access, both Magento and WordPress have the most user-friendly interface. Both have a great set of tools and features which are easily accessible. However when it comes to flexibility, Magento only supports ecommerce projects and other related applications.

  On the other hand, WordPress is more flexible to use for developing websites of multiple purposes. It is very easy to publish and modify content using its insightful, user-friendly features. Furthermore, there a number of e-commerce plug-in that can be easily utilized to upgrade site’s performance.

  So, in case of flexibility WordPress platforms scores a point against Magento. In spite of having easy access to most advanced features and tools, Magento still need upgrade to develop more than just ecommerce solutions

• Meeting the requirements

  The requirements are set on the basis of the website’s purpose, because it will help to determine the best option for ecommerce development platform. For more professional and versatile outlook, the best option will be Magento development services. It can offer reliable coding and designing tools to develop most reliable and responsive web applications and other solutions.

  WordPress platform can only offer additional features and tools such as extensions, plug-in and other assets with pre-installed user interfaces. With limited opportunities of modifications, you can customize the site but can’t add more functionality.

  Here, Magento will be the right choice to fulfill the ecommerce requirements instead of WordPress platform due to the immense scope of adding more number of functions.

• Security and monitoring

  Magento platform is one of the dynamic platforms for website development. But, if we talk about security and monitoring services then Magento is much better than other platforms in programmatic and technical advances. This essential platform is comprised of high-level security measures which come with the implementation of its features.

  Most important aspect in website’s security is cyber threat, which can enter into the site and alter the information. WordPress isn’t much secure as compare to Magento; however there are more additional tools through which security can be established. Still, they are not strong enough to deliver high-level data privacy.

On Conclusion

On several aspects Magento has scored points over WordPress platform and is referred as more efficient than WordPress. Ecommerce websites usually require updates and upgrades whenever there is a growth in the business.

However, WordPress is still upgrading its functionalities and making the assets stronger. Therefore, it is not appropriate to use it for developing big ecommerce projects. Hence, Magento platform is the right choice for SMEs as well as large online stores.